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The logo of the Association is designed by Mr Freeman Lau Siu-hong, BBS, a renowned home-grown designer, outstanding alumnus of PolyU and University Fellow. As Founder of KL&K Creative Strategics, Vice Chairman of the Board of Directors of the Hong Kong Design Centre and Secretary General of the Hong Kong Federation of Design Associations, Mr Lau has made tremendous contributions to the design sector over the years.

“The logo of the Association echoes the design of the PolyU logo. The capital letters ‘PUFA’ form a tight interlocking symbol, representing the strong bonding and powerful network of all members of the Association."

Freeman Lau Siu-hong